32 Advisors

Cross-border Advice. Trusted Solutions. Expert Results.

32 Advisors provides a unique offering of highly tailored, independent cross-border advice on economic, strategic and financial issues to enhance and expand our clients’ capabilities and position them for success.

Barry Johnson
Principal - Inbound Investment & Global Market Access


Barry Johnson leads the Inbound Investment & Global Market Access advisory practice of 32 Advisors LLC.  He  uses his 50-country network and  25 years of multidisciplinary work experience as a corporate business executive, entrepreneur,  and economic diplomat to help companies and governments,  accelerate cross-border growth and development.  His practice bridges major business, policy and culture gaps that challenge international corporations wishing to enter the US or markets outside their home country.

Mr. Johnson is also the Chairman of the Board of Directors of the FDI Association, the only association in the world that is exclusively comprised of professionals that drive foreign direct investment.  In addition, he is a Fellow in the University of Texas- Austin's Institute for Creativity and Capital, the innovative “think and do” tank helping to catalyze regional economic development through cross-society collaboration.

Prior to joining 32 Advisors, Johnson served in the Obama Administration in several senior advisory capacities:  first in the U.S. Department of Commerce as Senior Advisor for Economic Development; then as founding Executive Director of SelectUSA, the first White House initiative to promote and facilitate inward investment.  In that capacity he also served as Chairman of the Inter-Agency Working Group on FDI comprised of senior officials from 35 executive branch agencies whose policies influence U.S. investment climate for FDI.

Johnson also represented the United States as Vice Chairman of the OECD’s Territorial Development Policy Committee and later the Investment Policy Committee.

Barry Johnson’s service in the Obama Administration was preceded by extensive management experience in the private sector.  He built a strong track record of teaming to launch successful “intrapreneurial” businesses within several of the world’s leading corporations including Disney, Bertelsmann and Sony and was founding President of MSBET, the joint venture between Viacom’s BET Networks and the Microsoft Corporation. Johnson also serves on the Board of Directors of the Corporation of Yaddo.

He earned his Bachelor of Science degree in Economics & Political Science from Yale University and his Master of Business Administration from Harvard Business School.